LOUIS VUITTON HAS RECENTLY BEEN COMMISSIONED TO CREATE A NEW TRAVEL CASE FOR THE ICONIC 18 CARAT WORLD CUP TROPHY BEFORE IT IS PRESENTED TO THE WINNING TEAM IN SOUTH AFRICA IN JULY. THE 32cm HIGH, 6,175g TROPHY IS CURRENTLY HOUSED IN AN AGE WORN AND BATTERED ALUMINUM CASE, BUT AFTER FIFA ASKED LOUIS VUITTON IF IT COULD COME UP WITH SOMETHING MORE SUITABLE, THE FRENCH LUXURY HOUSE WAS HAPPY TO OBLIGE. 'WHEN YOU HAVE THE MOST BEAUTIFUL GIRL IN THE WORLD YOU HOPE SHE WILL WEAR THE MOST BEAUTIFUL DRESS', SAYS JEROME VALCKE, SECRETARY GENERAL OF FIFA. 'THAT'S EXACTLY WHAT WE'VE DONE.' THE SPECIAL CASE IS BEING HAND-MADE BY ONE OF LOUIS VUITTON'S SKILLED CRAFTSMAN FROM ITS ASNIERES WORKSHOP NEAR PARIS, ITS PRICE IS A CLOSELY GUARDED SECRET. EACH YEAR, THE WORKSHOP PRODUCES OVER 400 UNIQUE CUSTOM PIECES FOR CLIENTS. THE LUXURY BRAND WILL NOT BE SPONSORING ANY WORLD CUP TEAM, AND WHY SHOULD IT WHEN IT'S GOT THE ULTIMATE TROPHY. IN IT'S NEW ADVERTISING CAMPAIGN LOUIS VUITTON FEATURES FOOTBALL LEGENDS ZIDANE, MARADONA AND PELE PLAYING TABLE FOOTBALL TOGETHER. ACCORDING TO FIFA, THE CUP WILL BE BROUGHT INTO THE STADIUM INSIDE ITS TRUNK AND LIFTED OUT BY A LOUIS VUITTON AMBASSADOR IN FRONT OF ONE BILLION TELEVISION VIEWERS.
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