FOR CAMPARI'S 150th ANNIVERSARY, AN AMBITIOUS AND INNOVATIVE PROJECT FOCUSES ON ITS LABEL, ONE OF THE MOST DISTINCTIVE AND FUNDAMENTAL ELEMENTS OF THE ICONIC ITALIAN APERITIF. CAMPARI RECENTLY ENLISTED THREE CONTEMPORARY ARTISTS; AVAF, TOBIAS REHBERGER AND VANESSA BEECROFT, FOR ITS ARTS LABEL PROJECT WHICH IS AN INITIATIVE TO HIGHLIGHT THE COCKTAIL'S LONG-STANDING AFFAIR WITH THE ART WORLD. THE THREE LABELS ARE DIFFERENT BUT COMPLEMENTARY AND TOGETHER THEY CREATE AN EXCLUSIVE COLLECTION THAT DESCRIBES THE VARIOUS FACETS OF THE UNIVERSE OF CAMPARI. FROM JAZZ-INSPIRED, TO AM ETHEREAL FEMALE WRAPPED IN HER OWN HAIR, TO AN ABSTRACT INTERPRETATION OF DIGITAL DESIGN, ALL THREE ARE UNIQUE AND BEAUTIFUL. A GREAT GIFT FOR CAMPARI AFICIONADOS (I PERSONALLY PREFER CAMPARI AND ORANGE JUICE), THESE LIMITED EDITION WORKS OF ART WILL BE AVAILABLE FOR A LIMITED TIME STARTING IN MARCH AND JULY IN THE US.
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