LOUIS VUITTON IS READYING ITSELF FOR THE MOST IMPORTANT DATE IN ITS 125 YEAR ASSOCIATION WITH LONDON, THE OPENING, NEXT WEEK OF ITS NEW BOND STREET 'MAISON' IN THE HEART OF THE WEST END. THE LOUIS VUITTON UK FLAGSHIP BOUTIQUE WILL RIVAL THE LV STORE ON THE CHAMPS ELYSEES IN PARIS. THE NEW LONDON LV MAISON HAS BEEN DESIGNED BY THE NEW YORK BASED ARCHITECT, PETER MARINO, WHO ALSO WORKED ON THE LUXURY BRAND'S CHAMPS ELYSEES MAISON. IT FEATURES EYE-DAZZLING HIGHLIGHTS SUCH AS A TWO STORY WALL OF TRUNKS, TO SHOWCASE THE LV TRADITION OF WORKING IN LEATHER, AND A GLASS AND LED STAIRCASE. THE 15,000sqft STORE IS DESIGNED TO REFLECT THE 21st CENTURY MOOD OF LONDON AND BRING TOGETHER INNOVATION, HERITAGE AND FASHION, 'ALL VALUES THAT ARE IMPORTANT TO LOUIS VUITTON'. MARINO'S MASTER-PLAN WAS TO CONCEIVE THE STORE AS THE HOME OF A COLLECTOR WHO LOVES ONLY THE BEST AND MOST RARE. THE GROUND FLOOR IS DEVOTED TO LOUIS VUITTON ACCESSORIES AND WILL INCLUDE ORIGINAL ARTWORKS FROM WELL KNOWN NAMES SUCH AS RICHARD PRINCE, AND TAKASHI MURAKAMI, BOTH OF WHO HAVE COLLABORATED WITH LOUIS VUITTON IN THE PAST, AS WELL AS SEPARATE CIRCULAR ZONES FOR COSTUME JEWELRY AND JEWELRY. GLASS STAIRS TO THE LOWER GROUND FLOOR WILL LEAD TO THE MEN'S UNIVERSE. THE FIRST FLOOR IS DEVOTED TO WOMENSWEAR AND SHOES, AND WILL ALSO HOUSE A 'LIBRARIES' OF THE BEST OF BRITISH CONTEMPORARY ART BOOKS, AND BESPOKE COMMISSIONS BY THE LIKES OF ANISH KAPOOR, CHRIS OFILI AND GARY HUME. THE STORE'S SECOND FLOOR WILL BE PRIVATE CLIENTS SUITES, ACCESSIBLE ONLY BY SPECIAL INVITATION. MORE THAN 300 GUESTS ARE EXPECTED FOR THE GALA OPENING ON 25.MAY. THE LOUIS VUITTON MAISON, AT 17-20 NEW BOND STREET, LONDON, WI, WILL OFFICIALLY OPEN TO THE PUBLIC ON 28.MAY.
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