23.5.10

ABSOLUT BROOKLYN


BROOKLYN NOW JOINS THE RANKS OF CITIES WITH THEIR OWN BRANDED ABSOLUT VODKA, INCLUDING NEW ORLEANS (BLACK PEPPER AND MANGO), LOS ANGELES (BLUEBERRY, ACERLOA CHERRY, ACAI BERRY AND POMEGRANATE) AND BOSTON (BLACK TEA AND ELDERFLOWER). ABSOLUT BROOKLYN WAS CONCEIVED WITH THE HELP OF SPIKE LEE, A NATIVE OF THE BOROUGH (THE HOUSE NUMBER ON THE STOOP DEPICTED ON THE BOTTLE'S LABEL, NO.165, IS SUPPOSEDLY HIS ADDRESS). ABSOLUT HAS PROMISED TO DONATE $50,000 FROM THE PROCEEDS OF THE LIMITED-EDITION BOTTLING TO HABITAT FOR HUMANITY'S EFFORTS TO BUILD AFFORDABLE, GREEN HOMES IN BEDFORD-STUYVESANT. THE VODKA IS SAID TO HAVE 'A FRESH AND DISTANT CHARACTER OF RIPE APPLES WITH A SLIGHT HINT OF GINGER', ACCORDING TO THE PRESS RELEASE. AND THE BOTTLE'S ICONIC LARS OLSSON SMITH MEDALLION HAS BEEN ALTERED TO LOOK LIKE LEE WITH GLASSES AND A BASEBALL CAP. THE ABSOLUT BROOKLYN IS AVAILABLE AT MOST LIQUEUR SHOPS WITH AN ESTIMATED PRICE OF $29.99.

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