A LUSH FRAGRANT EXPLOSION FOR MEN IS COMING WITH A NEW COLLECTION BY ICONIC FASHION DESIGNER MARC JACOBS. BANG WAS CREATED FOR A 'CONTEMPORARY GUY, EVEN IF HE ISN'T YOUNG, HAS A YOUNGER SPIRIT'. JACOBS CREATED THE NAME FIRST AND DEVELOPMENT OF THE COMPOSITION IS COOPERATION WITH COTY FOLLOWED. 'I WANTED TO DO SOMETHING THAT I WOULD LOVE', SAID JACOBS. 'I PARTICULARLY LIKE THE SPICE NOTES, ESPECIALLY PEPPER, SO THAT BECOME A STARTING POINT.' BANG WAS CREATED BY ANN GOTTLIEB OF SUCH NOTES AS BLACK, WHITE AND PINK PEPPER. A HEART IS ENRICHED WITH MASCULINE WOODY NOTES, WHILE THE BASE INCLUDES ELEMI RESIN, AROMATIC BENZOIN, VITIVER, WHITE MOSS AND PATCHOULI. THE FRAGRANCE WILL APPEAR EXCLUSIVELY AT BLOOMINGDALE'S AND AT MARC JACOBS' OFFICIAL BOUTIQUES IN JULY AND WILL BE AVAILABLE WORLDWIDE FROM SEPTEMBER.
THE STUNNING ADVERTISING CAMPAIGN FEATURES MARC JACOBS POSING NAKED ON A BED MADE OF SILVER MYLAR, WITH A LARGE PERFUME FLACON PLACED BETWEEN HIS LEGS. JACOBS APPEARED IN THE UNIQUE CAMPAIGN AFTER HIS BUSINESS PARTNER ROBERT DUFFY SUGGESTED HIM TO ADVERTISE HIS FIRST PERFUME FOR MEN BY HIMSELF. 'MY IMMEDIATE REACTION WAS, I DON'T KNOW. BUT THEN I CAME TO SEE THAT IT MADE SENSE. MEN'S FRAGRANCE, UNLIKE WOMEN'S FRAGRANCE IS VERY PERSONAL.'
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