HBO IS GIVING VAMPIRE ENTHUSIASTS SOMETHING TO SINK THEIR TEETH INTO. THE NETWORK RECENTLY LAUNCHED ITS NEW "TRUE BLOOD" JEWELRY LINE, DESIGNED IN COLLABORATION WITH DESIGNER UDI BEHR. BEHR DESIGNED THE COLLECTION OF RINGS, NECKLACES AND EARRINGS USING THE TV SHOW'S THEMES AS INSPIRATION. THE PIECES, WHICH INCORPORATE STERLING SILVER, STAINLESS CHAIN, LEATHER AND RUBIES, TARGET FANS OF THE SHOW AND ITS GOTHIC AESTHETIC. SEVERAL ITEMS INCLUDE FANG-LIKE CLAP-CLOSURES, AND PRICES RANGE FROM $59 TO $1,295. "I HAD A LOT OF FUN WITH THE COLLECTION. I DIDN'T JUST WANT TO MAKE ANOTHER VAMPIRE JEWELRY LINE, AND THAT WAS CHALLENGING BECAUSE I WANTED TO REALLY GO BEYOND THAT", SAID BEHR. "I LOOKED TO THE SPIRIT OF THE SHOW. THE SHOW IS VERY SEXY AND SEDUCTIVE, AND IT TALKS ABOUT ETERNITY. I TRIED TO CAPTURE THAT IN WHAT I DESIGNED." BEHR'S 'LOVE, PEACE AND HOPE' COLLECTIONS PREVIOUSLY WON HIM LUXURY MAGAZINE'S TITLE OF DESIGNER OF THE YEAR, AND HIS PIECES HAVE BEEN WORN BY CELEBRITIES SUCH AS ELTON JOHN AND SHARON STONE, HELPING HIM TO CATCH HBO'S EYE. "WE'RE VERY PLEASED TO BE WORKING WITH UDI BEHR", SAID JAMES COSTOS, VICE PRESIDENT OF LICENSING AND RETAIL AT HBO, IN A STATEMENT. "HIS DESIGNS ARE UNIQUE IN THE MARKETPLACE, AND THIS JEWELRY COLLECTION REALLY CAPTURES THE ESSENCE OF THE SERIES."
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