ABSOLUT CHOOSES BOSTON FOR ITS 'ABSOLUT CITIES' CAMPAIGN

AFTER THE SUCCESS OF ABSOLUT NEW ORLEANS IN 2007 AND ABSOLUT LOS ANGELES IN 2008, THE NEXT CITY TO BE ADDED TO THE "ABSOLUT CITIES" CAMPAIGN WILL BE THE AMAZING CITY OF BOSTON. WHAT IS THE FLAVOR OF BOSTON? THE LIMITED EDITION WILL CELEBRATE BOSTON'S RICH HISTORY WITH THE FLAVORS OF BLACK TEA, REMINISCENT OF THE 'BOSON TEA PARTY' AND ELDERFLOWER INFUSED WITHIN THE VODKA AND IS PRESENTED IN A ABSOLUT BOTTLE THAT HAS A BACKDROP OF BOSTON'S FENWAY PARK'S INFAMOUS 'GREEN MONSTER'. "THE LINKAGE OF THE FLAVOR OF TEA IN THE CITY OF BOTON IS SELF-EVIDENT, AND WE ALSO WANTED TO INCORPORATE FLAVORS THAT ARE CUTTING EDGE TO BARTENDERS AND ADD ANOTHER DIMENSION, WHICH EXPLAINS THE ELDERFLOWER", SAID TIM MURPHY, ABSOLUT'S VICE PRESIDENT OF MARKETING. AS PART OF THE LAUNCH ABSOLUT WILL DISPLAY A 'WALL OF PRIDE' AT THE PRUDENTIAL CENTER, WHICH IS LOCATED IN BOSTON'S HISTORIC BACK BAY. THE WALL FEATURES QUOTATIONS FROM FAMOUS BOSTONIANS INCLUDING SPORTS STARS AND CELEBRITIES. INDIVIDUAL TITLES WILL LATER BE AUCTIONED OFF TO RAISE MONEY FOR THE CHARLES RIVER CONSERVANCY. PREVIOUS ABSOLUT FLAVORS INCLUDE BLACK PEPPER AND MANGO FOR NEW ORLEANS AND POMEGRANATE, ACEROLA CHERRY AND ACAI BERRY FOR LOS ANGELES.