17.7.09

TILDA SWINTON BECOMES NEW FACE OF PRINGLES OF SCOTLAND


SCOTTISH LUXURY FASHION LABEL PRINGLE HAS APPOINTED TILDA SWINTON AS ITS NEW BRAND AMBASSADOR. THE OSCAR WINNING ACTRESS, AND ONE TIME VIKTOR & ROLF MUSE, WHO IS KNOWN FOR HER INDIVIDUAL SENSE OF STYLE, WILL BE THE FACE OF BOTH THE LABEL'S MENSWEAR AND WOMENSWEAR COLLECTIONS FOR ITS SPRING/SUMMER 2010 CAMPAIGN. SWINTON WILL STAR IN A SERIES OF STUNNING NEW ADS FOR THE LABEL WHICH WILL BE SHOT ENTIRELY IN SCOTLAND, THE HOME OF PRINGLE AND ALSO WHERE SWINTON HERSELF LIVES. PHOTOGRAPHER RYAN MCGINLEY HAS CREATED THE CAMPAIGN IMAGES, SET AGAINST THE BACKDROP OF SCOTLAND'S SCENIC LANDSCAPE, ALONG WITH A SHORT FILM THAT WILL PREMIER AT LONDON FASHION WEEK IN SEPTEMBER. PRINGLE'S DIRECTOR OF GLOBAL COMMUNICATION, BENOIT DUVERGER REMARKED THAT THE LABEL DID NOT WANT TO GO AWAY FROM THEIR TRADITIONAL CUSTOMERS AND THAT THEY BELIEVE THAT SWINTON IS MORE INCLUSIVE, AS "BOTH YOUNG AND MORE MATURE PEOPLE IDENTIFY WITH HER ACTING."
FOR MORE INFORMATION ABOUT PRINGLE OF SCOTLAND VISIT www.pringlescotland.com/

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