'ONE SMALL STEP FOR MAN, ONE GIANT LEAP FOR LEATHER GOODS', WWD REPORTS. 20.JULY MARKS THE 40th ANNIVERSARY OF APOLLO 11s FIRST LUNAR LANDING, BUT TO COMMEMORATE THE EVENT LOUIS VUITTON HAS CREATED A CUSTOM-ORDER "MALLE MARS" TRUNK DESIGNED WITH A TRIP TO MARS IN MIND. THE AERODYNAMIC TRUNK, WHICH LOOKS LIKE SOMETHING OUT OF 'STAR TREK', OPENS TO UNVEIL COMPARTMENTS FOR ALL KINDS OF SPACE NECESSITIES, FROM TOOLS AND PHARMACEUTICALS DRAWERS, TO SHELVES FOR DISHES AND EVEN A FOLDING CHAIR TO TAKE IN THE VIEWS OF EARTH.
THE TRUNK, AS WELL AS NASA PHOTOGRAPHS, SPACE TOYS, SCULPTURES AND ASTRONOMY PHOTOS, WILL BE ON DISPLAY MONDAY 13.JULY, WHEN LOUIS VUITTON IS CELEBRATING THE LUNAR LANDING'S ANNIVERSARY WITH A GALA PARTY AT THE ROSE CENTER FOR EARTH AND SPACE AT THE AMERICAN MUSEUM OF NATURAL HISTORY, NEW YORK. VUITTON NORTH AMERICAN PRESIDENT AND CEO DANIEL LALONDE IS PLAYING HOST WITH BUZZ ALDRIN, JIM LOVELL AND SALLY RIDE -- THE HISTORY MAKING ASTRONAUTS WHO STAR IN THE COMPANY'S NEW CORE VALUES CAMPAIGN. FOR THE SPECIAL OCCASION, VUITTON IS DONATING AN UNDISCLOSED AMOUNT TO AL GORE'S CLIMATE PROJECT, AND SALES OF THE TRAVEL COLLECTION AT THE 5th AVENUE FLAGSHIP BOUTIQUE FROM 13-20.JULY WILL ALSO BENEFIT THE ORGANIZATION. - WWD
FOR MORE INFORMATION VISIT www.louisvuitton.com
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