15.10.10

PRADA TO LAUNCH 'MADE IN...' COLLECTION


PRADA HAS CREATED A UNIQUE NEW PROJECT THAT HONORS GLOBAL LUXURY. BASED ON THE IDEA THAT IN THE EARLY DECADES OF THE 20th CENTURY, MIUCCIA PRADA'S GRANDFATHER, THE VISIONARY MARIO PRADA, TRAVELED THE WORLD IN TIRELESS PURSUIT OF IDEAS AND INSPIRATION, THE NEW 'MADE IN...' PROJECT FEATURES COLLECTION FROM AROUND THE WORLD. 'PRADA MADE IN SCOTLAND' IS A COLLECTION OF TRADITIONAL TARTAN WOOL KILTS. 'PRADA MADE IN INDIA' FEATURES ENTIRELY HANDMADE GARMENTS FROM THE WORKSHOPS THAT SPECIALIZE IN CHIKAN, AN ANCIENT FORM OF INDIAN EMBROIDERY, AS WELL AS MULTICOLORED BALLERINA FLATS, SANDALS AND HANDBAGS THAT EMPLOY AN EQUALLY SOPHISTICATED TRADITIONAL WEAVING TECHNIQUE. 'PRADA MADE IN JAPAN' TAKES THE IDEA TO DENIN WITH A COLLECTION OF JEANS PRODUCED BY DOVA, THE WORLD'S MOST SOPHISTICATED DENIN MANUFACTURER. 'THE PRADA MADE IN JAPAN' JEANS CAN BE CUSTOM ORDERED IN FOUR DIFFERENT VARIETIES OF CLOTH AND SEVEN DIFFERENT WASHES. 'PRADA MADE IN PERU' IS A COLLECTION OF ALPACA WOOL KNITWEAR USING ARTISANAL TECHNIQUES FROM THE MOST TRADITIONAL WORKSHOPS OF THE PERUVIAN 'CAMPESINOS'. THE COLLECTIONS ARE IDENTIFIED BY SPECIAL LABELS DEDICATED TO EACH COUNTRY OF ORIGIN. THE COLLECTIONS WILL BE AVAILABLE IN PRADA BOUTIQUES NEXT YEAR.

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