POLAROID TODAY GATHERED AT THE MIT MUSEUM, CAMBRIDGE, MA, TO CELEBRATE THE BRAND'S RICH 73 YEAR HISTORY AND BRIGHT FUTURE. POLAROID PRESENTED AN EXCLUSIVE PHOTO OF LADY GAGA, POLAROID'S CREATIVE DIRECTOR, TO THE MIT MUSEUM THAT WILL BECOME A PART OF THE POLAROID ARTIFACTS AT THE MUSEUM, WHILE NAMING BOBBY SAGER AS CHAIRMAN OF THE BOARD FOR POLAROID. MERGING POLAROID'S PAST WITH ITS FUTURE, THE ICONIC POLAROID 20X24 INCH VIEW CAMERA CAPTURED THE IMAGE OF POLAROID'S CREATIVE DIRECTOR LADY GAGA TAKING IN INSPIRATION FOR HER UPCOMING PRODUCT LINE AT THE MIT MUSEUM. THE POLAROID 20X24 INCH VIEW CAMERA IS PART OF THE 10,000 POLAROID ARTIFACTS THAT THE NEW OWNERS OF POLAROID DONATED TO THE MIT MUSEUM IN MAY 2010. LADY GAGA'S RECENT APPOINTMENT AS POLAROID'S CREATIVE DIRECTOR IS THE FIRST OF MANY CORPORATE OBJECTIVES TOWARD DEVELOPING NEW AND EXCITING PRODUCTS, INTRODUCING POLAROID TO A NEW GENERATION. EARLIER TODAY, LADY GAGA PRESIDED OVER A PRODUCT DESIGN AND DEVELOPMENT SESSION FOR FUTURE POLAROID PRODUCTS. TODAY'S SESSION WAS A MILESTONE IN THE ROAD TO DEVELOPING LADY GAGA'S CO-BRANDED POLAROID PRODUCTS THAT BLEND FASHION, TECHNOLOGY AND PHOTOGRAPHY.
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