GIORGIO ARMANI HAS RECENTLY UNVEILED ITS STUNNING NEW MEN'S UNDERWEAR CAMPAIGN FEATURING SEDUCTIVE MUSCULAR-LOOKING CRISTIANO RONALDO. THE FAMOUS FOOTBALLER IS APPEARING FOR HIS SECOND SEASON AS THE FACE OF EMPORIO ARMANI UNDERWEAR AND ARMANI JEANS. THE NEW IMAGES ARE FROM THE AUTUMN/WINTER 2010-2011 ADVERTISING CAMPAIGN. THE ADS WERE HOT ON LOCATION IN MADRID BY ACCLAIMED PHOTOGRAPHIC DUO MERT ALAS AND MARCUS PIGGOT. THE CAMPAIGN WILL BE START IN JULY AROUND THE WORLD ON SIGNATURE BILLBOARDS IN MAJOR CITIES SUCH AS NEW YORK, LONDON, PARIS AND TOKYO. IN SEPTEMBER THERE WILL BE A COMMERCIAL SPOT FEATURING RONALDO TO SHOWCASE THE NEW COLLECTION.
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