THREE OF THE GREATEST FOOTBALLERS OF ALL TIME ARE CAPTURED BY THE LENS OF ANNIE LEIBOVITZ FOR THE LATEST ADVERTISING CAMPAIGN FOR LOUIS VUITTON'S CORE VALUES COLLECTION. PELE OF BRAZIL, DIEGO MARADONA OF ARGENTINA AND FRANCE'S ZINEDINE ZIDANE ALL WON FOOTBALL'S ULTIMATE PRIZE, AND ALL WORE THE EMBLEMATIC N°10 SHIRT. FOR LOUIS VUITTON, THEY MET AT THE CAFE MARAVILLAS, A TYPICAL BAR IN MADRID, AND WERE TEMPTED INTO A GAME OF TABLE FOOTBALL BY LEIBOVITZ. LEIBOVITZ CAPTURES THE ATMOSPHERE OF FUN AND FRIENDLY RIVALRY IN THE HISTORIC PHOTOSHOOT. SET BY THE BAR, A LOUIS VUITTON PEGASE CABIN CASE IN MON MONOGRAM IS PERSONALIZED WITH THE INITIALS OF ZINEDINE ZIDANE, WHILE A KEEPALL RESTS ON A STOOL NEARBY. THE TAGLINE READS: 'THREE GREAT JOURNEYS, ONE GREAT GAME'. THE NEW CORE VALUES VISUAL WILL APPEAR IN JUNE 2010 ISSUES OF INTERNATIONAL MAGAZINES. SIMULTANEOUSLY, louisvuittonjourneys.com WILL FEATURE A CONVERSATION BETWEEN THE THREE PLAYERS, IN WHICH THEY DISCUSS THEIR CAREERS, RECALL THE GREATEST MATCHES THEY PLAYED IN, AND EXCHANGE VIEWS ON THE WORLD'S FAVORITE GAME. TO FINISH PELE AND ZIDANE CHALLENGE EACH OTHER TO A MATCH OF TABLE FOOTBALL. IN ITS ON-GOING COMMITMENT TO ENVIRONMENTAL RESPONSIBILITY AND SUSTAINABLE DEVELOPMENT, LOUIS VUITTON IS MAKING A DONATION TO THE CLIMATE PROJECT, SPEARHEADED BY NOBEL PEACE WINNER AL GORE, ON BEHALF OF PELE, MARADONA AND ZIDANE.
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