6.4.10

HERMES TO OPEN FIRST SHANG XIA BRAND IN CHINA


HERMES HAS RECENTLY ANNOUNCED THAT IT WILL OPEN ITS FIRST STORE UNDER THE XIA BRAND IN CHINA THIS SEPTEMBER. CHIEF EXECUTIVE OFFICER, PATRICK THOMAS, SAID: 'SHANG XIA, WHICH IS OWNED BY HERMES AND HAS ITS OWN DESIGN TEAM, WILL MAKE AND SELL CLOTHES AND ACCESSORIES BASED ON CHINESE STYLES AND TRADITIONAL KNOW-HOW.' ADDING THAT IF CUSTOMER REACTION PROVES POSITIVE, HERMES WILL 'PROBABLY OPEN A STORE IN PARIS NEXT YEAR AND GRADUALLY ROLL OUT WORLDWIDE.' THE FIRST BOUTIQUE WILL OPEN IN SHANGHAI.

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