11.2.10

HERMES OPENS FIRST HERMES MEN'S STORE IN NEW YORK



FRENCH LUXURY HOUSE HERMES RECENTLY OPENED ITS FIRST MEN'S BOUTIQUE ENTIRELY DEDICATED TO MEN'S READY TO WEAR, ACCESSORIES AND ART OF LIVING. CALLED HERMES MAN, THE STUNNING BOUTIQUE IS LOCATED IN NEW YORK AT 690 MADISON AVENUE AT EAST 62nd STREET AND STANDS DIRECTLY ACROSS THE STREET FROM THE US FLAGSHIP STORE. THE 2,450 SQUARE FOOT STORE IS THE FIRST IN THE WORLD THAT HERMES HAS DEDICATED TO MEN. THE CLASSIC BROWNSTONE WAS REDESIGNED BY RDAI, THE PARISIAN ARCHITECTURAL AGENCY FOUNDED BY RENA DUMAS, AND FEATURES AN INTERIOR THAT IS NEW AND CONTEMPORARY YET BORROWS FROM THE DECORATIVE STYLES OF THE TRADITIONAL TAILOR'S SHOP AND GENTLEMAN'S CLUB. DETAILS FROM THE ORIGINAL HERMES STORE AT 24 FAUBOURG SAINT-HONORE ARE REVEALED AND REWORKED AND PAIRED WITH THE STORE'S STREAMLINED ARCHITECTURE TO OFFER A UNIQUE SPACE THAT IS BOTH ELEGANT AND SIMPLE. FOR THE DISCERNING CUSTOMER, THE STORE WILL FEATURE AN ARRAY OF MERCHANDISE MADE SPECIFICALLY FOR THE LOCATION. EXCLUSIVE ITEMS INCLUDE A SELECTION OF SILK TIES, ONE WITH THE STATUE OF LIBERTY NEXT TO THE EIFFEL TOWER ON THE FRONT, WHILE ANOTHER HAS AN APPLE MOTIF AND COMES IN FOUR DIFFERENT COLOURS. ANOTHER EXCLUSIVE SIGNATURE ITEM IS A HANDCRAFTED LEATHER BASEBALL GLOVE, WHICH RETAILS FOR $8,500. 'THE BASEBALL GLOVE IS A NEW PRODUCT', SAID A SPOKESPERSON FOR HERMES. 'IT HAS NEVER BEEN MADE BEFORE BY HERMES. WE THOUGHT IF WE ARE OPENING OUR VERY FIRST HERMES BOUTIQUE FOR MEN AND IT IS GOING TO HAPPEN IN NEW YORK CITY, THEN WE NEED TO MAKE A BASEBALL GLOVE. WHEN YOU THINK ABOUT IT, WITH THE LEATHER AND THE STITCHING, IT IS A NATURAL FIT FOR US. WHEN WE FIRST SAW THE GLOVE, WE WERE ALL TAKEN ABACK BY HOW BEAUTIFUL IT IS. AND AS FATE WOULD HAVE IT, AS WE KNEW THIS DATE WAS APPROACHING, THE NEW YORK YANKEES WON THE WORLD SERIES.'


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