ALREADY KNOWN AS ONE OF THE MOST EXCLUSIVE SKI RESORTS IN ALL OF SWITZERLAND, GSTAAD IS THE NEW HOME OF THE FIRST OF TWO NEW OPULENT BOUTIQUES FROM RALPH LAUREN. THE MOUNTAIN LODGE STORE IS DECORATED WITH NAVAJO RUGS, ANTIQUE FURNITURE AND UNIQUE ARTWORKS FROM AROUND THE WORLD, REFLECTING BOTH THE BRAND'S AMERICANA HERITAGE AND THE BOUTIQUE'S SWISS MOUNTAIN SURROUNDINGS. THE NEW STORE HIGHLIGHTS THE BRAND'S ICONIC COLLECTIONS; RALPH LAUREN COLLECTION, PURPLE LABEL, BLACK LABEL, BLUE LABEL, POLO AND RLX SKI, AS WELL AS THE THREE NEW RALPH LAUREN WATCH COLLECTIONS. THE SECOND GSTAAD RALPH LAUREN BOUTIQUE IS PLANNED FOR THE LOBBY OF THE HISTORIC GSTAAD PALACE HOTEL.
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