TO CELEBRATE THE OPENING OF TATE MODERN'S MAJOR AUTUMN EXHIBITION 'POP LIFE: ART IN THE MATERIAL WORLD', A GIANT 53 FOOT HELIUM BALLOON BY JEFF KOONS WAS UNVEILED YESTERDAY AT COVENT GARDEN. IT IS THE FIRST TIME THAT KOONS' RABBIT BALLOON HAS BEEN SHOWN IN THE UK AND ITS RESIDENCY IN THE MARKET BUILDING MARKS A NEW RELATIONSHIP BETWEEN COVENT GARDEN AND TATE MODERN, LONDON. KOONS CREATED THE LARGE-SCALE SILVER BALLOON FOR MACY'S THANKSGIVING DAY PARADE 2007 IN NEW YORK. HE MODELED IT AFTER HIS ICONIC METER HIGH STAINLESS STEEL SCULPTURE RABBIT 1986. THE SILVER RABBIT FLOATED DOWN THE STREETS OF BROADWAY THROUGH THE CROWDS TO CELEBRATE TE OCCASION. BOTH THE ORIGINAL SCULPTURE AND A FILM OF THE BALLOON IN MACY'S DAY PARADE ARE INCLUDED IN 'POP LIFE: ART IN A MATERIAL WORLD.' RABBIT IS ON DISPLAY IN THE SOUTH HALL, MARKET BUILDING, COVENT GARDEN, LONDON. 'POP LIFE: ART IN A MATERIAL WORLD' IS ON DISPLAY AT TATE MODERN FROM 1.OCTOBER.2009 THROUGH 17.JANUARY.2010.
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