JAMIESON'S RASPBERRY ALE 'HO WHITE' ANGERS DISNEY

A BEER ADVERTISEMENT FEATURING SNOW WHITE BLOWING SMOKE RINGS WHILE LYING IN BED WITH SEVEN SEMI-NUDE DWARVES HAS REPORTEDLY LEFT DISNEY FUMING. THE RAUNCHY JAMIESON'S RASPBERRY ALE AD RENAMED THE FAIRYTALE CARTOON HEROINE 'HO WHITE'. LOVABLE DISNEY DWARVES, LIKE SLEEPY, HAPPY AND DOC, WERE REPLACED WITH FILTHY, SMARMY AND RANDY TO PORTRAY THE TYPES OF DRINKERS. CAMPAIGN CREATORS THE FOUNDRY CLAIMED THE IDEA WAS TO CONVINCE AUSTRALIAN DRINKERS THAT THE FRUIT-FLAVORED BEER WAS 'ANYTHING BUT SWEET'. BUT THE AD HAS COME TO THE ATTENTION OF THE ENTERTAINMENT GIANT WHICH LICENSES SNOW WHITE, ACCORDING TO AUSTRALIA'S DAILY TELEGRAPH. THE FOUNDRY SAYS IT HAS HAD 'A LITTLE BIT OF CONTACT' WITH DISNEY OVER THE ISSUE, THE PAPER SAID. THE CAMPAIGN'S OFFICIAL WEBSITE, anythingbutsweet.com, COULD NOT BE ACCESSED. THE FOUNDRY'S SITE HAD FEATURED NUMEROUS PICTURES OF HO WHITE BUT LINKS TO THE CAMPAIGN HAVE ALSO BEEN DISABLED. AUSTRALIA'S FOOD WEEK WEBSITE SPECULATED THAT THIS MAY BE DUE TO A COPYRIGHT INFRINGEMENT. DISNEY, WHICH RELEASED THE FAMOUS ANIMATED SNOW WHITE FEATURE IN 1937, WAS NOT IMMEDIATELY AVAILABLE FOR COMMENT. HOWEVER, IT IS UNLIKELY THAT THE COMPANY, WHICH RUNS THE COSTLY FAMILY-FRIENDLY DISNEY THEME PARKS AND IS KNOWN FOR ITS CARTOON FEATURE FILMS AIMED AT CHILDREN, WOULD EVER AGREE TO SNOW WHITE'S IMAGE BEING USED TO SELL BEER.