29.9.09

LOUIS VUITTON L'AME DU VOYAGE JEWELRY COLLECTION BY LORENZ BAUMER


PARIS-BASED JEWELRY DESIGNER LORENZ BAUMER (WHO HAS BEEN LONG ASSOCIATED WITH CHANEL FINE JEWELRY) RECENTLY JOINED LOUIS VUITTON AND WILL DESIGN A FINE JEWELRY COLLECTION FOR THE BRAND THAT WOULD BE UNVEILED SOMETIME NEXT MONTH. THE STUNNING NEW COLLECTION WILL BE NAMED L'AME DU VOYAGE (THE SOUL OF THE VOYAGE) AND CONSISTS OF SIX SETS, A ONE OF A KIND NECKLACE WHICH WILL BE THE FOCAL POINT OF EACH. WITH PRICES RUNNING UP TO $2.5 MILLION. THE THEME OF THE COLLECTION IS CIRCLES, WHICH BAUMER DESCRIBES AS A SYMBOL OF PERFECTION. BAUMER SAYS HIS MISSION IS TO HELP VUITTON BE 'RECOGNIZED, ADMIRED AND RESPECTED AS A JEWELER. WE WANTED TO SHOW AT THE BEGINNING THE VISION, THE CAPACITY OF CREATING INCREDIBLE PIECES IN TERMS OF CRAFTSMANSHIP, AND THE ABILITY TO TALL A STORY. IT'S LIKE WRITING A BOOK. WE JUST WROTE A CHAPTER.'
ONE OF THE HIGHLIGHTS OF THE COLLECTION IS A BIB-STYLE NECKLACE DESIGNED IN A SERIES OF CIRCLES I WHITE, RED AND YELLOW GOLD, OVERLAPPING AND GLINTING WITH COLOURFUL GEM-STONES, WHICH BAUMER REFERS TO AS MASAI IN HONOR OF THE BRIGHT COLLARS WORN BY THE SEMI-NOMADIC AFRICAN PEOPLE. WHILE BAUMER IS THE TYPE OF JEWELER WHO EMPHASIZES DESIGN OVER MATERIALS, HE'S DELIGHTED THAT HIS ARSENAL OF GEMS ARE TWO VUITTON DIAMONDS WITH PATENTED CUTS, A ROUNDED-CUT FLOWER AND A POINTED-CUT VERSION THAT MIRRORS THE SHAPES OF THE HOUSE'S MONOGRAM MOTIF. THE STONES, WHICH BOAST BETWEEN 61 AN 77 FACETS, ARE EXTREMELY RARE. 'THERE'S ONLY ONE PLACE YOU CAN FIND THESE DIAMONDS, AND IT'S AT LV', HE SAYS, A BIG SMILE SPREADING OVER HIS BOYISH FACE.

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