AQUASCUTUM, THE VENERABLE LUXURY BRITISH CLOTHING COMPANY, IS FINALLY RETURNING TO BRITISH OWNERSHIP AFTER BEING BOUGHT BY FASHION ENTREPRENEUR HAROLD TILLMAN. THE DEAL, THE TERMS OF WHICH WERE NOT DISCLOSED, WILL SEE THE COMPANY, MOST FAMOUS FOR ITS AMAZING OUTERWEAR AND USE OF BRITISH FABRICS AND CLASSIC DESIGNS, UNITED WITH ANOTHER VENERABLE BRITISH FASHION HOUSE, JAEGER, WHICH TILLMAN ACQUIRED IN 2003. TILLMAN, WHO WORKED WITH BELINDA EARL, THE JAEGER CHIEF EXECUTIVE, TO SECURE AQUASCUTUM, ESTIMATES THE GLOBAL BRAND SALES OF THE TWO COMPANIES WILL TOTAL MORE THAN £300 MILLION. RENOWN, THE JAPANESE GROUP WHICH BOUGHT AQUASCUTUM FOR £77 MILLION IN 1990, LAUNCHED A REVIEW OF THE COMPANY EARLIER THIS YEAR, DUE MOSTLY TO THE PRESENT ECONOMIC RECESSION WHICH CAUSED THE GROUP TO EXPERIENCE FINANCIAL DIFFICULTIES.
AQUASCUTUM'S BRITISH HERITAGE DATES BACK 158 YEARS. IN 1853, THE DESIGN HOUSE PRODUCED THE FIRST WATERPROOF WOOL WHICH WAS USED TO SUPPLY COATS FOR BRITISH ARMY OFFICERS SERVING IN THE CRIMEAN WAR. FAMOUS CUSTOMERS HAVE INCLUDED THE QUEEN MOTHER, BARONESS THATCHER, SOPHIA LOREN, HUMPHREY BOGART AND CARY GRANT. TILLMAN SAID: "WE ARE PLEASED TO BE ABLE TO RETURN THIS GLOBAL LUXURY HERITAGE FASHION BRAND TO BRITISH OWNERSHIP. THE AQUASCUTUM BRAND HAS A STRONG POSITIONING IN THE INTERNATIONAL ARENA AND HAS SEEN SIGNIFICANT INVESTMENT IN THE RECENT YEARS."
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