PRADA HAS RECENTLY ANNOUNCED THE OPENING OF ITS NEWEST LUXURY BOUTIQUE, WHICH IS A TEMPORARY FIVE-MONTH POP-UP SHOP, AT PLACE BEAUVAU 92, PARIS. THE BEAUTIFUL STUNNING STORE WAS INSPIRED BY THE FRENCH POET, APOLLINAIRE. DESIGNED BY THE ARCHITECT, ROBERTO BACIOCCI, THE FRONT OF THE STORE EVOKES THE IMAGE OF THE MIRABEAU BRIDGE, IMMORTALIZED IN GAILLAUME APOLLINAIRE'S POEM, 'LE PONT MIRABEAU', WHICH IS THE FIRST BRIDGE TO BE BUILT IN PARIS. THE BRIDGE SILHOUETTE IS EMPHASIZED BY A DRAMATIC TRAJECTORY TOWARDS THE STAIRCASE, WHERE MANNEQUINS DRESSED IN THE LATEST PRADA FASHIONS ARE GROUPED TO RECREATE A PARISIAN STREET SCENE. THE MOTIF IS CARRIED THROUGH MORE ABSTRACTLY IN THE GROUND FLOOR AREAS, WHICH ARE FURNISHED WITH LILAC CARPETING AND FURNISHINGS, BRONZE-METAL AND GLASS DISPLAY AND HIGHLY POLISHED BLACK AND WHITE CHECKERED MARBLE FLOORS, WHICH HARKENS BACK TO THE ORIGINAL 1913 PRADA BOUTIQUE IN MILAN'S GALLERIA VITTORIO EMANUELE II.
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