GUCCI GUILTY -- THE TRAILER

FRANK MILLER, CO-DIRECTOR OF THE CUTTING EDGE, ULTRA VIOLENT 2005 FILM 'SIN CITY' BASED ON HIS NEO-NOIR GRAPHIC COMIC SERIES OF THE SAME NAME, HAS RECENTLY PRODUCED A COMMERCIAL FOR LUXURY FASHION HOUSE GUCCI'S NEW GUILTY FRAGRANCE. THE LATEST IN A LINE OF FASHION LABEL FILM COLLABORATIONS, IT COMES ON THE HEELS OF MARTIN SCORSESE'S VIDEO COR CHANEL'S NEW MEN'S FRAGRANCE. THEGUCCI SPOT, SET TO DEBUT 12.SEPT, STARS EVAN RACHEL WOOD AS A FEMME FATALE WITH A PASSION FOR FAST CARS AND STUNNING YOUNG LADS, AND A SOUNDTRACK BY FRIENDLY FIRES. DONE IN THE SAME BLACK AND WHITE WITH SLASHES OF COLOUR STYLE AS IN 'SIN CITY', THE SPOT AIMS TO POSITION GUILTY AS THE 'SCENT OF DEFIANCE'. THE PERFUME COMES IN A GOLD COLOURED CONTAINER FEATURING GUCCI'S ICONIC SIGNATURE INTERLOCKING G's MOTIF

LIMITED EDITION GUCCI COLLECTION EXCLUSIVELY FOR CANNES, MONTE CARLO AND CAPRI

GUCCI HAS RECENTLY LAUNCHED A NEW LIMITED EDITION COLLECTION, EXCLUSIVELY AVAILABLE AT THE HOUSE'S BOUTIQUES IN CAPRI, MONTE CARLO AND CANNES; MAJOR DESTINATIONS FOR TOURISM AND INTERNATIONAL SHOPPING. THE STUNNING NEW COLLECTION IS CHARACTERIZED BY THREE DISTINCT COLOURS, WHICH DRAW INSPIRATION FROM THEIR CORRESPONDING CITY: CAPRI GREEN FOR CAPRI, SPORTING RED FOR MONTE CARLO, AND LILAC FOR CANNES.THE COLLECTION FEATURES FOUR ELEGANT ITEMS, TWO VERSION OF A CHIC SUNSET BAG, CANDLES AND A BEAUTY CLUTCH. THE SUNSET BAG IS MADE IN THE ICONIC ORIGINAL GG FABRIC WITH LEATHER TRIM, OR IN THE LEATHER CELLARIOUS VERSION. WHAT IS MORE, BOTH VERSIONS OF THE DOUBLE HANDLED BEACH SHOPPING BAGS COME WITH AN ADDRESS BOOK PERSONALIZED WITH THE BOUTIQUE'S NAME. THE BEAUTY CLUTCH ALSO IS MADE FROM THE ICONIC GG FABRIC WITH LEATHER TRIM AND IS THE PERFECT PRACTICAL ACCESSORY FOR MAKE-UP. AS FOR THE CANDLES, EACH BOUTIQUE FEATURES A DIFFERENT FRAGRANCE CANDLE: IRIS SATIN FOR CAPRI, LAVANDE BLANCHE FOR CANNES AND LA COLOGNE FOR MONTE CARLO. THE CANDLES ALL RESIDE IN A LEATHER CANDLE HOLDER THAT BEARS THE BOUTIQUE'S NAME. THE LIMITED EDITION COLLECTION WILL BE AVAILABLE FROM MAY UNTIL THE END OF SUMMER SEASON 2010.

GUCCI SUKEY BAG FOR UNICEF

2010 MARKS THE SIXTH YEAR OF GUCCI'S AMAZING PARTNERSHIP WITH UNICEF, AND TO COMMEMORATE THE ONGOING RELATIONSHIP, DURING WHICH GUCCI HAS RAISED OVER $7 MILLION IN SUPPORT OF THE CHARITY, THEY ARE OFFERING A SPECIAL LIMITED EDITION SUKEY BAG IN A SUBTLE PALE GRAY TO BENEFIT THE CAUSE. 25% PERCENT OF THE RETAIL COST OF EACH GRAY SUKEY BAG WILL GO TO SUPPORT UNICEF'S SCHOOLS FOR AFRICAN CAMPAIGN, WHICH IMPROVES SCHOOLS IN DISADVANTAGED REGIONS OF AFRICA 'TO CREATE THOSE CONDITIONS THAT WILL ATTRACT CHILDREN TO SCHOOL, KEEP THEM THERE AND PROVIDE THEM WITH A SAFE AND PROTECTIVE ENVIRONMENT WHERE THEY CAN LEARN AND PLAY.' THE BAG ITSELF HAS A PHILANTHROPIC STORY; GUCCI'S CREATIVE DIRECTOR FRIDA GIANNINI CO-CHAIRED A FUNDRAISING EVENT IN SUPPORT OF UNICEF IN 2008, AND ONE OF THE PRIZES OFFERED INCLUDED AN OPPORTUNITY TO NAME THE BAG. THE WINNER CHOSE THE NAME 'SUKEY' AND WHILE IT'S NOT KNOW WHAT THEY PAID FOR THE PRIVILEGE, THE EVENT RAISED $2.7 MILLION FOR AFRICA. THE $1,295 SUKEY IS ONE OF GUCCI'S BEST-SELLING HANDBAGS AROUND THE WORLD, AND EVERY SUKEY GRAY SOLD UNTIL 28.FEBRUARY.2011 WILL BE AN INVESTMENT IN THE FUTURE OF AFRICA.

GUCCI TO LAUNCH CHILDREN'S LINE

ITALIAN FASHION HOUSE GUCCI HAS ANNOUNCED THAT IT WILL BE LAUNCH A CHILDREN'S LINE OF CLOTHES AND ACCESSORIES IN JUNE. THE FIRST RANGE OF THE COLLECTION WILL BE UNVEILED IN ITALY AND THEN BE AVAILABLE AT ABOUT 40 GUCCI BOUTIQUES WORLDWIDE. FRIDA GIANNINI HAS BEEN APPOINTED THE CREATIVE DIRECTOR FOR THE NEW CHILDREN'S WEAR LINE WHICH WILL ENHANCE THE DESIGN HOUSE BRAND TO A NEW GENERATION OF SAVVY CONSUMERS.

GUCCI LAUNCHES 5th ANNUAL CHARITY CAMPAIGN SNOWMAN OF AFRICA

GUCCI HAS RECENTLY LAUNCHED ITS FIFTH ANNUAL CHARITY CAMPAIGN TO BENEFIT UNICEF. IN THE PAST FIVE YEARS THE LUXURY DESIGN HOUSE HAS RAISED ALMOST $7 MILLION TO SUPPORTS UNICEF'S EFFORTS IN EDUCATION, HEALTH-CARE, PROTECTION AND CLEAN WATER. THIS YEAR'S STUNNING COLLECTION IS INSPIRED BY SNOWMAN IN AFRICA, THE SEQUEL TO THE BEST-SELLING CHILDREN'S BOOK SNOWMAN IN PARADISE. GUCCI WILL ALSO SELL THE BOOKS ALONGSIDE ITS LIMITED EDITION CHARITY ACCESSORIES COLLECTION IN ITS BOUTIQUES WORLDWIDE AND ONLINE. 100% OF THE BOOK'S RETAIL PRICE, AND 25% OF THE BAG SALES, WILL BENEFIT UNICEF. THE ACCESSORIES AVAILABLE INCLUDE THE LARGE JOY BAG, AND THE SMALLER COIN PURSE AND WALLET. AS THE NAME OF THE COLLECTION SUGGESTS, THE BAG'S FEATURE AN APPLIQUED SNOWMAN STANDING IN A FIELD OF AFRICAN GRASSES AND WRAPPED BY A NATIVE SNAKE. THE SNOWMAN IN AFRICA COLLECTION WILL ONLY BE AVAILABLE UNTIL 31.DECEMBER.

GUCCI AND CHRISTIE'S UNITE TO FIGHT COUNTERFEITERS

THE LUXURY ITALIAN FASHION DESIGN HOUSE GUCCI HAS DECLARED WAR ON COUNTERFEITERS, RELEASING NEWS THAT IT PLANS TO COLLABORATE WITH RENOWNED AUCTION HOUSE CHRISTIE'S TO SLOW THE TRADE IN FAKE GUCCI PRODUCTS WITH A SPECIAL RESALE SERVICE ADMINISTERED BY THE AUCTION HOUSE. THE NEW SERVICE WILL ALLOW POTENTIAL SELLERS TO SUBMIT PHOTOGRAPHS OF VINTAGE GUCCI PRODUCTS TO CHRISTIE'S, WHOSE SPECIALISTS WILL VALUE THE GOODS AND PLACE THEM FOR SALE ON A SECTION OF THEIR WEB SITE. THE PARTNERS SAY THAT UNLIKE ONLINE AUCTIONEER EBAY, THEY WILL BE ABLE TO VOUCH FOR THE AUTHENTICITY OF THE GOODS OFFERED ON THE SITE. 'I FEEL IT IS A NOBLE, APPROPRIATE, AND MODERN WAY TO PROVIDE ACCESS TO ORIGINAL GUCCI VINTAGE PRODUCTS TO A RELEVANT, AND WELL-TARGETED AUDIENCE', PATRIZIO DI MARCO, GUCCI'S CEO STATED. CHRISTIE'S AND GUCCI ARE BOTH OWNED BY THE PPR LUXURY GROUP, MAKING THE TWO NATURAL ALLIES. THE INITIATIVE IS PART OF A BROADER EFFORT BY GUCCI TO CELEBRATE ITS FASHIONABLE HERITAGE IN THE RUN-UP TO THE 90th ANNIVERSARY OF ITS FOUNDING, WHICH IT WILL CELEBRATE IN 2011. NEXT YEAR, THE COMPANY PLANS TO OPEN A MUSEUM DEVOTED TO ITS RICH AND COLOURFUL HISTORY IN FLORENCE.

REPUBLICA FASHION CREATES £159,995 DIAMOND GUCCI BELT

GOLDSTRIKER AND STUART HUGHES HAVE RECENTLY LAUNCHED A NEW AND UNIQUE LUXURY WEBSITE, republica-fashion.com, WHICH HAS A STUNNING RANGE OF AMAZING DESIGNS FOR THE DISCERNING SHOPPER WHO REQUIRES ONLY THE VERY BEST. THE HIGHLIGHT OF THE COLLECTION IS THE NEW GUCCI DIAMOND BELT, WHICH STEALS THE CROWN OF BEING THE WORLD'S MOST EXPENSIVE BELT IN THE WORLD, TO DATE. IT WAS PERSONALLY COMMISSIONED BY AN ANONYMOUS CLIENT OF REPUBLICA, WHICH USED THE HIGHLY RESPECTED SKILLS OF UK DESIGNER STUART HUGHES TO COMPLETE THE PROJECT. THE PROCESS WAS TO RE-CREATE THE CLASSIC DOUBLE-G GUCCI LOGO INTO PLATINUM AND DIAMONDS. THE FINAL RESULT WAS 250 GRAMS OF PLATINUM AND 30 CARATS OF FLAWLESS DIAMONDS. LIMITED TO JUST TWO SPECTACULAR CREATIONS, THE GUCCI DIAMOND BELT IS PRICED AT £159,995 (US $256,970)