CRISTIANO RONALDO FOR ARMANI UNDERWEAR

GIORGIO ARMANI HAS RECENTLY UNVEILED ITS STUNNING NEW MEN'S UNDERWEAR CAMPAIGN FEATURING SEDUCTIVE MUSCULAR-LOOKING CRISTIANO RONALDO. THE FAMOUS FOOTBALLER IS APPEARING FOR HIS SECOND SEASON AS THE FACE OF EMPORIO ARMANI UNDERWEAR AND ARMANI JEANS. THE NEW IMAGES ARE FROM THE AUTUMN/WINTER 2010-2011 ADVERTISING CAMPAIGN. THE ADS WERE HOT ON LOCATION IN MADRID BY ACCLAIMED PHOTOGRAPHIC DUO MERT ALAS AND MARCUS PIGGOT. THE CAMPAIGN WILL BE START IN JULY AROUND THE WORLD ON SIGNATURE BILLBOARDS IN MAJOR CITIES SUCH AS NEW YORK, LONDON, PARIS AND TOKYO. IN SEPTEMBER THERE WILL BE A COMMERCIAL SPOT FEATURING RONALDO TO SHOWCASE THE NEW COLLECTION.

ARMANI HOTEL DUBAI OPENS

THE MUCH AWAITED OPENING OF THE WORLD'S FIRST ARMANI HOTEL IN DUBAI FINALLY TOOK PLACE RECENTLY AMID GRAND CELEBRATIONS THAT INCLUDED A PARTY FOR OVER 600 GUESTS AND A FASHION SHOW OF ARMANI'S SPRING PRIVE COLLECTION, FOLLOWED BY COCKTAILS AND DINNER. THE LUXURY HOTEL WHICH OCCUPIES EIGHT FLOORS OF THE WORLD'S TALLEST BUILDING, THE BURJ KHALIFA, BOASTS 160 LAVISHLY DESIGNED ROOMS, EIGHT RESTAURANTS, A SPA AND THREE RETAIL BOUTIQUES. AN EMOTIONAL GIORGIO ARMANI SEEMED PROUD TO FINALLY SEE HIS HOTEL COMPLETE AND OPEN TO THE PUBLIC. THE PROJECT, A JOINT VENTURE BETWEEN ARMANI SPA AND EMAAR PROPERTIES, IS THE FIRST IN A PLANNED COLLECTION OF HOTELS, RESORTS AND RESIDENCES TO BE UNVEILED IN KEY CITIES AROUND THE WORLD. ARMANI HAS PAID ATTENTION TO EVERY MINUTE DETAIL OF THE STUNNING HOTEL FROM THE BED LINENS AND SPECIALLY DESIGNED FURNITURE TO THE SELECTION OF ARMANI PRIVE TOILETRIES IN EACH BATHROOM. THE ROOMS ALSO ECHO ARMANI'S AUSTERE STYLE WITH NO PAINTINGS OR PHOTOGRAPHS ADORNING THE WALLS. THE WALLS OF THE HOTEL ARE COVERED IN MARMORINO SILK AND FLORENTINE LEATHER AND THE FLOORS ARE ERAMOSA STONE. THE MAIN ENTRANCE TO THE HOTEL FEATURES DRAMATIC METAL ARCHES INSPIRED BY TRADITIONAL ARABIC ARCHITECTURE. ACCORDING TO ARMANI THE BIGGEST INSPIRATION WAS THE BUILDING ITSELF WHICH HAS BEEN INSPIRED BY THE SHAPE OF THE DESERT ROSE. HE FOLLOWED THE CURVES OF THE BUILDING'S EXISTING ARCHITECTURAL SHELL IN THE ROOMS' INTERIOR DESIGN. THERE ARE NO STRAIGHT WALLS IN THE OUTER SUITES. EVERY GUEST IS SURE TO FEEL SPECIAL COURTESY OF THE SERVICES AND AMENITIES OF THE HOTEL. THERE IS NO TRADITIONAL RECEPTION AREA, EACH GUEST IS ASSIGNED A LIFESTYLE MANAGER WHO SERVES AS A HOST FROM THE MOMENT THEY MAKE A RESERVATION TO THE TIME THEY CHECK OUT. BESIDES THE EIGHT RESTAURANTS OFFERING A VARIETY OF WORLD CUISINES, THERE IS ALSO AN ARMANI PRIVE NIGHTCLUB.

ARMANI/DOLCI CHOCOLATE EASTER EGGS

THIS EASTER, ARMANI/DOLCI WILL BE OFFERING DELICIOUS, SCRUMPTIOUS EASTER EGGS CREATED FROM THE FINEST CHOCOLATE. MOREOVER, EACH DELIGHTFUL EGG CONTAINS AN ELEGANT SURPRISE FROM ARMANI/DOLCI, AN ITEM WHICH CAN EVEN BE CHOSEN BY THE CLIENT IF ORDERED IN ADVANCE. THE EGGS ARE AVAILABLE IN THREE FALVOURS, DARK, MILK AND WHITE CHOCOLATE AND COME IN TWO SIZES, WHICH ARE ALL STAMPED WITH THE ICONIC 'A'. THE SUMPTUOUS AND REFINED PACKAGING IS INSPIRED BY HANAMI, THE JAPANESE CELEBRATION OF THE CHERRY BLOSSOM. LIKE A PRECIOUS SILK KIMONO, THE BLUE COLOURED WRAPPING IS ENHANCED BY AN ELEGANT FUCHSIA SATIN RIBBON WITH A STYLIZED METAL FLOWER CHARM. THE CHOCOLATE EGGS ARE AVAILABLE FROM THE GIORGIO ARMANI/DOLCI STORE ON 5th AVENUE IN NEW YORK UNTIL THE END OF MAY AND CAN BE DELIVERED THROUGHOUT THE WORLD.

CRISTIANO RONALDO NEW ARMANI SPOKESMODEL

CRISTIANO RONALDO HAS SWAPPED HIS REAL MADRID UNIFORM FOR SOMETHING SKIMPIER IN THE NEW CAMPAIGN FOR EMPORIO ARMANI UNDERWEAR. THE REAL MADRID FOOTBALLER HAS REPLACED DAVID BECKHAM AS THE FACE, AND BODY, OF THE ITALIAN LUXURY FASHION BRAND. NEVER THE MODEST TYPE, RONALDO APPEARS TO HAVE EMBRACES HIS NEW MODELING CAREER WITH GUSTO, STRIKING A SERIES OF MOODY POSES AND SHOWING OFF A SIX-PACK WHICH WOULD MAKE ANYONE GREEN WITH ENVY. THE 24 YEAR OLD REPORTEDLY MAINTAINS HIS CHISELED ABS BY PERFORMING 3,000 SIT-UPS A DAY. GIORGIO ARMANI WAS FULL OF PRAISE FOR THE 'SEXY' SPORTSMAN. 'CRISTIANO IS A GREAT LOOKING YOUNG MAN WITH THE PERFECT PHYSIQUE OF AN ATHLETE. FOR ME, HE IS THE ESSENCE OF YOUTH, SPONTANEOUS, EXCITING AND A REAL MAVERICK. IT IS FOR HIS ENERGY THAT I HAVE CHOSEN CRISTIANO TO BECOME THE NEW FACE OF ARMANI JEANS AND EMPORIO ARMANI UNDERWEAR, FOR HIS YOUTHFUL, EXCITING, AND, YES, SEXY ATTITUDE'. IN THE AD FOR ARMANI JEANS, ALSO IN MOODY BLACK AND WHITE, RONALDO CAN BARELY KEEP THE JEANS ON. HE SAID: 'GIORGIO ARMANI IS A LEGEND IN THE FASHION WORLD AND I HAVE LONG BEEN A FAN OF HIS WORK. I AM VERY PLEASED WITH THE PICTURES WE HAVE DONE TOGETHER, THEY ARE CERTAINLY STRIKING AND ARE FULL OF ATTITUDE AND A SPIRIT I CAN RELATE TO.'

ARMANI DRESSES CHOCOLATE FOR HALLOWEEN

TRICK? OR DESIGNER TREAT? GIORGIO ARMANI HAS RECENTLY RELEASED A NEW GHOULISH LINE OF DELECTABLE CHOCOLATES FOR HALLOWEEN. AVAILABLE AT ARMANI/DOLCI BOUTIQUES BEGINNING THIS WEEK, THROUGH TO THE END OF OCTOBER. IN THE SPECIAL CHIC ORANGE BOX DESIGNED TO CONJURE THE SPIRIT OF THE HOLIDAY, TIED WITH A SILK RIBBON, THERE ARE ARTFULLY FILLED DARK AND MILK CHOCOLATE BONBONS FILLED WITH CREAMY FILLINGS OF GIANDUJA (CHOCOLATE AND NUTS), AND A SECRET FRIZZY INGREDIENT. "THE DARK CHOCOLATE PRALINE SWEETS ARE ENCLOSED IN A THIN COATING OF WHITE CHOCOLATE, CONJURING A TINY ETHEREAL GHOST", THE COMPANY SAID.

ARMANI ANNOUNCES CRISTIANO RONALDO AS NEW SPOKESMODEL

ITALIAN LUXURY FASHION DESIGNER GIORGIO ARMANI ANNOUNCED FRIDAY AFTERNOON THAT RENOWNED SOCCER PLAYER CRISTIANO RONALDO, WHO PLAYS FOR REAL MADRID, WILL BE THE NEW OFFICIAL WORLDWIDE SPOKESMODEL FOR EMPORIO ARMANI MEN'S UNDERWEAR AND ARMANI JEANS, STARTING WITH THE SPRING/SUMMER 2010 COLLECTION. HE WILL BE REPLACING MANCHESTER UNITED STAR DAVID BECKHAM WHO HAS BEEN THE SPOKESMODEL FOR EMPORIO ARMANI SINCE JANUARY 2008. IN JUNE RONALDO SIGNED A CONTRACT WITH REAL MADRID, AFTER A HIGHLY SUCCESSFUL STINT AT MANCHESTER UNITED, IN A DEAL THAT TOTALED NEARLY $130 MILLION, MAKING RONALDO ONE OF THE HIGHEST PAID SOCCER PLAYER IN THE WORLD.

GIORGIO ARMANI OPENS NEW ROPPONGI HILLS, TOKYO, BOUTIQUE

GIORGIO ARMANI HAS RECENTLY OPENED A NEW DESIGNER FLAGSHIP BOUTIQUE WHICH IS LOCATED NEAR LOUIS VUITTON OVER ROPPONGI HILLS, TOKYO. THE NEW STORE WILL CARRY THE LATEST LINEUP OF THE DESIGNER'S ICON COLLECTION ALONG WITH SEVERAL LIMITED EDITION COMMEMORATIVE ITEMS EXCLUSIVE ONLY TO THE ROPPONGI HILLS LOCATION. THE BRILLIANT INTERIOR WAS DESIGNED SOLELY BY ARMANI HIMSELF AND INCLUDES SUCH DETAILS AS WALLS OF GLASS, POLISHED BLACK GRANITE FLOORS AND THREE EXCLUSIVE VIP LOUNGES FOR THOSE WHO WISH PRIVACY AND PERSONAL ASSISTANCE. THIS IS TRULY ANOTHER BRIGHT GEM IN TOKYO'S INTERNATIONAL AND VIBRANT GINZA DISTRICT