ABSOLUT 'WILD TEA'

ONLY A SELECT GROUP OF VODKA COMPANIES OFFER THE IMMENSE SELECTION OF FLAVORS AS DOES ABSOLUT. THE ICONIC SWEDISH DISTILLER OFFERS DOZENS OF DIFFERENT FLAVORS RANGING FROM MANGO AND CITRON TO VANILLA AND PEPPER, AND NOW HAS ADDED ONE MORE CREATION TO THE PORTFOLIO: ABSOLUT WILD TEA. THE LATEST ABSOLUT FLAVOR IS INFUSED WITH THE FLAVORS OF TEA, ELDERFLOWER, RED APPLES AND CITRUS, AND HAS BEEN FORMULATED TO MIX WELL WITH A RANGE OF SWEET AND SOUR INGREDIENTS. ABSOLUT RECOMMENDS USING IT IN A GIMLET WITH LIME JUICE AND SIMPLE SYRUP, IN A COSMOPOLITAN WITH CRANBERRY JUICE AND ORANGE LIQUEUR, OR IN A MOJITO WITH LIME JUICE, SIMPLE SYRUP, MUDDLES MINT LEAVES AND A SPLASH OF SODA. ABSOLUT WILD TEA IS MAKING ITS DEBUT ACROSS THE UNITED STATES WITH DEDICATED LAUNCH EVENTS IN CHICAGO, MIAMI, NEW YORK AND LOS ANGELES OVER THE NEXT MONTH, AND WILL BE AVAILABLE NATIONWIDE WITH AN ESTIMATED PRICE OF $29.99.

ABSOLUT 'KRINK'

TO MARK THE LAUNCH OF AN EXCEPTIONAL ABSOLUT LIMITED EDITION BOTTLE, ABSOLUT VODKA IS SET TO UNVEIL 'A WORK IN PROGRESS' WITH INTERNATIONALLY RENOWNED NEW YORK ARTIST, KRINK AND ART, FASHION AND PHOTOGRAPHY MAGAZINE, EXIT. SINCE ITS INCEPTION IN 1979, ABSOLUT HAS BEEN AT THE FOREFRONT OF DESIGN AND CREATIVITY, SHARING ITS UNIQUE AND PIONEERING VISION OF THE WORLD THROUGH CREATIVE COLLABORATIONS WITH SOME OF THE WORLD'S MOST EMINENT FIGURES, INCLUDING ANDY WARHOL, KEITH HARING AND MORE RECENTLY SPIKE JONZE AND JAY-Z. 'KRINK', AKA 'KR', IS ONE OF THE MOST VISIONARY AND INSPIRATIONAL STREET ARTISTS WORKING TODAY, AND IS ALSO THE CREATOR OF KRINK, A LINE OF THE FINEST QUALITY HANDMADE INKS AND MARKERS, USED BY ARTIST THE WORLD OVER. ORIGINALLY FROM QUEENS AND STILL BASED IN NEW YORK CITY, KRINK'S UNIQUE TECHNIQUE HAS ALMOST SINGLE-HANDEDLY POPULARIZED A GLOBAL OBSESSION WITH DRIPPING INK IN STREET ART. WITH THE BOTTLE AS HIS INSPIRATION, KRINK HAS CREATED FIFTEEN INDIVIDUAL CUSTOM-DESIGNED ABSOLUT LIMITED EDITION BOTTLES, WITH EACH 70cl BOTTLE BEING UNIQUELY CUSTOMIZED USING THE ARTIST'S SIGNATURE; KRINK INK, IN STRIKING BLACK, SILVER AND WHITE. STEPHEN TONER, EDITOR OF EXIT MAGAZINE SAID: 'EXIT'S RELATIONSHIP WITH ABSOLUT SPANS THE PAST DECADE. BOTH SHARE A UNIQUE VISION OF IMAGINATIVE PARTNERSHIPS WITH ARTISTS AND GROUNDBREAKING PROJECTS. THIS AUTUMN/WINTER ISSUE WE COMMISSIONED ONE OF EXIT'S FAVORITE STREET ARTISTS, KRINK, TO BRING HIS CREATIVE IDEAS TO LIFE AND MAKE THE PRESENT EXCEPTIONAL WITH HIS OWN INTERPRETATION OF THE ABSOLUT LIMITED EDITION BOTTLE.' THE ARTWORK CREATED FROM THE COLLABORATION BETWEEN ABSOLUT, KRINK AND EXIT MAGAZINE WILL BE FEATURED ACROSS TWELVE PAGES OF EXIT MAGAZINE.

ABSOLUT GLITTER

EACH YEAR ABSOLUT VODKA CREATES A STUNNING NEW LIMITED EDITION BOTTLE TO CELEBRATE THE HOLIDAY SEASON, AND THIS YEAR, THEY'VE CREATED ABSOLUT GLIMMER. THE LIMITED EDITION PACKAGING FOLLOWS IN THE FOOTSTEPS OF ABSOLUT BLING BLING, ABSOLUT DISCO, ABSOLUT ROCK EDITION, AND IN AN ABSOLUT WORLD EVERY NIGHT IS A MASQUERADE. MARKING THE FIRST TIME ABSOLUT HAS CHANGED THE SHAPE OF ITS ICONIC BOTTLE, ABSOLUT GLIMMER HAS BEEN DESIGNED IN CRYSTAL PATTER-SHAPED GLASS. THE CONCEPT WAS TO MAKE THE BOTTLE MIMIC THE LOOK OF CLASSICALLY CUT CRYSTAL BOTTLES AND WHEN PLACED IN VARIOUS LIGHT COMBINATIONS, THE BOTTLE WILL APPEAR DIFFERENTLY AS IT REACTS TO THE LIGHT. A SPECIAL COCKTAIL HAS ALSO BEEN CREATED FOR ABSOLUT GLIMMER, TAKING A PURE AND MINIMALIST APPROACH TO SHOWCASE THE VODKA. THE COCKTAIL, ABSOLUT CRYSTAL CLEAR, IS SIMPLY ABSOLUT VODKA AND SPARKLING WATER POURED OVER ICE. ABSOLUT GLIMMER IS BEING PRODUCED IN A SERIES OF 4.8 MILLION BOTTLES AND WILL BE LAUNCHED GLOBALLY IN EARLY NOVEMBER.

ASOLUT VODKA PRESENTS 'ABSOLUT SOPHIE MIRROR'

ASOLUT VODKA PRESENTS THE 'ABSOLUT SOPHIE MIRROR', A LIMITED EDITION COLLECTIBLE, DESIGNED BY SINGAPORE-BASED ILLUSTRATOR SOKKUAN. SOKKUAN WAS THE WINNER OF 'IN AN ABSOLUT WORLD, EVERY DRINK IS AN EXCEPTIONAL EXPERIENCE' INSTALLATION DURING SINGAPORE DESIGN FESTIVAL 2009. THE DARK BEAUTY IS EXECUTED AS A MULTIFACETED MIRROR BOXED IN A MATCHING PACKAGE. SOKKUAN WAS INSPIRED BY THE BLOODY MARY LEGEND OF CHANTING INTO A MIRROR TO SUMMON HER DARK SPIRIT, CREATING AN ALTER EGO SOPHIE BLACK. 'I ADORE PEOPLE AND THINGS IN HARMONIOUS CONTRADICTIONS. SOPHIE BLACK, MY ALTER EGO WHO EXISTS IN A WORLD OF PSEUDO REALITY, IS THE EPITOME OF SUCH PARADOX. PLAYING ON THE WELL-KNOWN BLOODY MARY LEGEND, MY DESIGN OF THIS MULTIFACETED HAND HELD MIRROR REFLECTS MY FASCINATIONS WITH DARK, QUIRKY, MYSTERIOUS YET BEAUTIFUL ESSENCES EXUDED BY BOTH BLOODY MARY AND SOPHIE BLACK.' THIS COLLABORATIVE PIECE SPARKS ABSOLUT'S PATH TO ENCOURAGE COCKTAIL CULTURE IN SINGAPORE AND CELEBRATES THE OPENING OF A NEW PLAYING FIELD WITHIN THE COCKTAIL AND CREATIVE COMMUNITY. EXCLUSIVELY DESIGNED AND DISTRIBUTED ONLY AT SELECTED OUTLETS IN SINGAPORE, THIS LIMITED EDITION LIMITED QUANITY HAND HELD MIRROR IS A GIFT ITEM WITH EVERY TWO BOTTLE PURCHASE OF ABSOLUT VODKA.

ABSOLUT CELEBRATES BRAZILIAN FATHER'S DAY

WORLD RENOWNED VODKA BRAND ABSOLUT HAS RECENTLY COLLABORATED WITH DESIGNERS PEDRO BRANDO, STONE BONKER AND OPTICA VENTURA TO CREATE A STUNNING COLLECTION OF SWAROVSKI-STUDDED BOTTLES TO CELEBRATE THE FATHER'S DAY IN BRAZIL, 8.AUGUST. THE NEW LIMITED-EDITION LINE OF 'ABSOLUT 100' ARE BEING SOLD EXCLUSIVELY IN SAO PAULO. THE COLLECTION INCLUDES THREE UNIQUE BOTTLE DESIGNS. FAMED JEWELRY DESIGNER PEDRO BRANDO HAS CREATED TWO DESIGNS, ONE WITH A SILVER SKULL PENDENT ON THE NECK OF THE BOTTLE AND ANOTHER WITH A SILVER RING, WITH AN ESTIMATED PRICE OF $650 EACH. STONE BONKER, BRAND OF DESIGNER JOAO HENRIQUE CORREIA, DESIGNED TWO BOTTLES FOR THE OCCASION. THE BOTTLES WERE DONE BY STONE BONKER'S DESIGNER JOHN HENRY COOPER, AND SPORT A TIE MADE OF ITALIAN SILK AROUND THEIR NECKS IN TWO DIFFERENT WAYS AND SELL FOR AROUND $350. FINALLY THERE IS THE DESIGN FROM OPTICA VENTURA WHICH FEATURES TWO BOTTLE WITH BIG SUNGLASSES AND A BLACK CASE THAT READS 'ABSOLUTE 100' AND ARE PRICED AR $490 EACH.

ABSOLUT BROOKLYN

BROOKLYN NOW JOINS THE RANKS OF CITIES WITH THEIR OWN BRANDED ABSOLUT VODKA, INCLUDING NEW ORLEANS (BLACK PEPPER AND MANGO), LOS ANGELES (BLUEBERRY, ACERLOA CHERRY, ACAI BERRY AND POMEGRANATE) AND BOSTON (BLACK TEA AND ELDERFLOWER). ABSOLUT BROOKLYN WAS CONCEIVED WITH THE HELP OF SPIKE LEE, A NATIVE OF THE BOROUGH (THE HOUSE NUMBER ON THE STOOP DEPICTED ON THE BOTTLE'S LABEL, NO.165, IS SUPPOSEDLY HIS ADDRESS). ABSOLUT HAS PROMISED TO DONATE $50,000 FROM THE PROCEEDS OF THE LIMITED-EDITION BOTTLING TO HABITAT FOR HUMANITY'S EFFORTS TO BUILD AFFORDABLE, GREEN HOMES IN BEDFORD-STUYVESANT. THE VODKA IS SAID TO HAVE 'A FRESH AND DISTANT CHARACTER OF RIPE APPLES WITH A SLIGHT HINT OF GINGER', ACCORDING TO THE PRESS RELEASE. AND THE BOTTLE'S ICONIC LARS OLSSON SMITH MEDALLION HAS BEEN ALTERED TO LOOK LIKE LEE WITH GLASSES AND A BASEBALL CAP. THE ABSOLUT BROOKLYN IS AVAILABLE AT MOST LIQUEUR SHOPS WITH AN ESTIMATED PRICE OF $29.99.

ABSOLUT COLLABORATES WITH ARTIST PHILIPP PLEIN FOR NEW BOTTLE

SWEDISH DESIGNER PHILIPP PLEIN HAS SEIZED THE OPPORTUNITY TO COLLABORATE WITH TE FAMOUS BRAND OF ABSOLUT VODKA. HE HAS DESIGNED A STUNNING NEW PACKAGING DESIGN FOR THE LEGENDARY ICONIC BOTTLE. PLEIN CREATED A LIMITED EDITION OF 100 BOTTLES, EACH WITH HIS UNIQUE PERSONAL TOUCH SET WITH PRECIOUS STONES AND SWAROVSKI CRYSTALS WHICH HIGHLIGHT THE SKULL-SHAPED PATTERN. FOR NOW THE 'ABSOLUT PLEIN' IS AVAILABLE IN HIS BOUTIQUE OR ON-LINE FOR ESTIMATED 100 EUROS. PLEIN BEGAN HIS CAREER AS AN INTERIOR DESIGNER BUT SOON CREATED HIS OWN COUTURE CLOTHING LINE, WHICH BECAME GARNERED A SMALL CULT FOLLOWING. 'THE BRAND ABSOLUT HAS LARGE REQUIREMENTS. COMBINED WITH MY WORK, THE BOTTLE WAS INEVITABLY DESTINED TO BE GLAMOROUS', SAID THE DESIGNER

ABSOLUT CHOOSES BOSTON FOR ITS 'ABSOLUT CITIES' CAMPAIGN

AFTER THE SUCCESS OF ABSOLUT NEW ORLEANS IN 2007 AND ABSOLUT LOS ANGELES IN 2008, THE NEXT CITY TO BE ADDED TO THE "ABSOLUT CITIES" CAMPAIGN WILL BE THE AMAZING CITY OF BOSTON. WHAT IS THE FLAVOR OF BOSTON? THE LIMITED EDITION WILL CELEBRATE BOSTON'S RICH HISTORY WITH THE FLAVORS OF BLACK TEA, REMINISCENT OF THE 'BOSON TEA PARTY' AND ELDERFLOWER INFUSED WITHIN THE VODKA AND IS PRESENTED IN A ABSOLUT BOTTLE THAT HAS A BACKDROP OF BOSTON'S FENWAY PARK'S INFAMOUS 'GREEN MONSTER'. "THE LINKAGE OF THE FLAVOR OF TEA IN THE CITY OF BOTON IS SELF-EVIDENT, AND WE ALSO WANTED TO INCORPORATE FLAVORS THAT ARE CUTTING EDGE TO BARTENDERS AND ADD ANOTHER DIMENSION, WHICH EXPLAINS THE ELDERFLOWER", SAID TIM MURPHY, ABSOLUT'S VICE PRESIDENT OF MARKETING. AS PART OF THE LAUNCH ABSOLUT WILL DISPLAY A 'WALL OF PRIDE' AT THE PRUDENTIAL CENTER, WHICH IS LOCATED IN BOSTON'S HISTORIC BACK BAY. THE WALL FEATURES QUOTATIONS FROM FAMOUS BOSTONIANS INCLUDING SPORTS STARS AND CELEBRITIES. INDIVIDUAL TITLES WILL LATER BE AUCTIONED OFF TO RAISE MONEY FOR THE CHARLES RIVER CONSERVANCY. PREVIOUS ABSOLUT FLAVORS INCLUDE BLACK PEPPER AND MANGO FOR NEW ORLEANS AND POMEGRANATE, ACEROLA CHERRY AND ACAI BERRY FOR LOS ANGELES.

ABSOLUT TO RELEASE 'ROCK EDITION' AT SELFRIDGES 1.SEPTEMBER

ABSOLUT VODKA'S LATEST ADDITION TO ITS TRENDY PACKAGING COLLECTION PAYS TRIBUTE TO THE 40th ANNIVERSARY OF THE WOODSTOCK MUSIC AND ART FAIR, WHICH WAS HELD IN BETHEL, NEW YORK, IN 1969. THE ABSOLUT ROCK EDITION WILL BE OFFICIALLY LAUNCHED AT SELFRIDGES, LONDON, ON 1.SEPTEMBER BEFORE BECOMING WIDELY AVAILABLE IN LATE OCTOBER. ABSOLUT WORKED WITH PARIS-BASED BELGIAN DESIGNER NATALIA BRILLI TO CREATE A STUNNING LEATHER AND STUDS DESIGN, WHICH GIVES THE BOTTLE A REAL 'ROCK VIBE'.