BEAU JOIE, THE COPPER-ENCASED CHAMPAGNE BRAND THAT MADE ITS STUNNING WORLD DEBUT LAST YEAR IN LAS VEGAS, IS NOW EXPANDING INTO ROSE. THE NEW BUBBLY IS MADE FROM 50% PINOT NOIR AND 50% CHARDONNAY NATURALLY DERIVED FROM THE FINEST GRAPES OF EPERNY, FRANCE. THE BEAU JOIE ROSE HAS A CRISP AND FRUITY TASTE AND LIKE THE BRUT, IT COMES IN A COPPER ARMORED BOTTLE. THE ROSE'S BOTTLE FEATURES OVER 60 HAND-APPLIED RIVETS AND THE ROSE COLOUR PEEKS BETWEEN THE SPACES. THE UNIQUE ENCASING IS CREATED FROM SECOND-GENERATION COPPER SCRAP AND THE BRAND HAS ACTIVATED A RECYCLING PROGRAM WITH VENUES SO THAT EACH BOTTLE'S ENCASING CAN BE FURTHER REPROCESSED. THE COPPER ALSO KEEPS IT COLDER LONGER AND PROVIDES A FIRMER GRIP WHILE THE BOTTLE'S RUBBER PUNT PROVIDES IMPROVED STABILITY. THE BEAU ROSE IS AVAILABLE IN THE US AND SELLS FOR $135.
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