LUXURY HOTEL CHAIN THE LUXURY COLLECTION HAS LAUNCHED ITS OWN SERIES OF TRAVEL GUIDES, BECOMING THE LATEST BRAND TO LAUNCH A GUIDE FOR WELL-HEELED TRAVELERS. THE LUXURY COLLECTION WILL PUBLISH SIX TRAVEL GUIDES TO COVER ITALY, ARGENTINA, INDIA, SPAIN, GREECE AND THE UNITED STATES IN ASSOCIATION WITH SPECIALTY PUBLISHER ASSOULINE. THE GUIDES FEATURE PERSONAL COMMENTARY FROM STAR CHEFS IN EACH REGION (INCLUDING MARIO BATALI FOR ITALY, FRANCIS MALLMAN FOR ARGENTINA, JOSE ANDRES FOR SPAIN AND CHARLIE PALMER FOR THE USA). THE LUXURY GUIDES WILL ALSO FEATURE PHOTOGRAPHY FROM ANDREA FAZZARI, WHO HAS CONTRIBUTED TO VANITY FAIR AND GQ MAGAZINES. THE SET OF SIX WILL BE AVAILABLE IN ROOMS AT THE LUXURY COLLECTION PROPERTIES, IN ASSOULINE BOUTIQUES IN LS VEGAS, LOS ANGELES AND NEW YORK, AND ONLINE AND IN OTHER STORES FOR $140. LUXURY TRAVEL GUIDES HAVE PROVED A POPULAR COUNTERPART TO BUDGET TRAVEL PUBLICATIONS SUCH AS ROUGH GUIDES, WITH A VARIETY OF NAMES COMPETING IN A COMPETITIVE MARKET.
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