EACH YEAR ABSOLUT VODKA CREATES A STUNNING NEW LIMITED EDITION BOTTLE TO CELEBRATE THE HOLIDAY SEASON, AND THIS YEAR, THEY'VE CREATED ABSOLUT GLIMMER. THE LIMITED EDITION PACKAGING FOLLOWS IN THE FOOTSTEPS OF ABSOLUT BLING BLING, ABSOLUT DISCO, ABSOLUT ROCK EDITION, AND IN AN ABSOLUT WORLD EVERY NIGHT IS A MASQUERADE. MARKING THE FIRST TIME ABSOLUT HAS CHANGED THE SHAPE OF ITS ICONIC BOTTLE, ABSOLUT GLIMMER HAS BEEN DESIGNED IN CRYSTAL PATTER-SHAPED GLASS. THE CONCEPT WAS TO MAKE THE BOTTLE MIMIC THE LOOK OF CLASSICALLY CUT CRYSTAL BOTTLES AND WHEN PLACED IN VARIOUS LIGHT COMBINATIONS, THE BOTTLE WILL APPEAR DIFFERENTLY AS IT REACTS TO THE LIGHT. A SPECIAL COCKTAIL HAS ALSO BEEN CREATED FOR ABSOLUT GLIMMER, TAKING A PURE AND MINIMALIST APPROACH TO SHOWCASE THE VODKA. THE COCKTAIL, ABSOLUT CRYSTAL CLEAR, IS SIMPLY ABSOLUT VODKA AND SPARKLING WATER POURED OVER ICE. ABSOLUT GLIMMER IS BEING PRODUCED IN A SERIES OF 4.8 MILLION BOTTLES AND WILL BE LAUNCHED GLOBALLY IN EARLY NOVEMBER.
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