THE DEVIL MAY WELL WEAR PRADA, BUT AT THE RECENT BIENNIAL EXHIBITION OF SACRED ART IN ITALY, A STATUE OF THE VIRGIN MARY IS CLAD IN UNIQUE LOUIS VUITTON ROBES. THE VEIL WHICH TRADITIONALLY COVERS THE VIRGIN'S HEAD BEARS THE ICONIC FRENCH LUXURY BRAND'S TRADEMARK 'LV' LOGO IN GOLDEN LETTERS. FRANCESCO DE MOLFETTA SAID HE CREATED THE CONTROVERSIAL WORK TO 'DENOUNCE A SOCIETY BASED ON THE CULT OF APPEARANCE THROUGH THE USE OF A BRAND THAT REPRESENTS THE SEARCH FOR EPHEMERAL HAPPINESS.' 'THIS NEW WAY OF INTERPRETING SACRED ART IS ALONG THE LINES OF THE FAMOUS WORK PRESENTED IN 1999 IN VENICE BY MAURIZIO CATTELAN THAT SHOWED A WAX ICON DEPICTING POPE JOHN II BEING CRUSHED BY A METEOR', THE CURATOR OF THE BIENNIAL GIUSEPPE BACCI TOLD IL CENTRO. 'IT IS A WAY TO HIT THE VISITORS' UNCONSCIOUS', HE ADDED. THE BIENNIAL IS HELD AT ISOLA DEL GRAN SASSO IN THE CENTRAL REGION OF ABRUZZO.
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