EARLIER THIS MONTH CHAMBORD RELEASED CHAMBORD VODKA, THE FIRST NEW PRODUCT LINE FROM THE LOIRE CALLEY MAKER OF THE LUXURIOUS BLACK RASPBERRY LIQUEUR. THE NEW CREATION IS A FRENCH VODKA, DISTILLED FROM GRAINS, WITH THE CHAMBORD BLACK RASPBERRY FLAVOR INFUSED INTO THE SPIRIT OF THE LIQUOR. ADVERTISED WITH THE MESSAGE OF 'PINK YOUR DRINK', THE IDEA FOR THE VODKA WAS DRIVEN NOT ONLY BY THE GROWTH OF THE FLAVORED VODKA MARKET, BUT BY THE FACT THAT CHAMBORD WAS ALREADY AN INGREDIENT IN SEVERAL POPULAR VODKA COCKTAILS. TASTING NOTES FOR CHAMBORD PINK VODKA: HIBISCUS FLOWER WITH NOTES OF VANILLA, WHITE CHOCOLATE AND THE DISTINCTIVE FLAVOR OF THE ORIGINAL CHAMBORD BLACK RASPBERRY LIQUEUER. PRICED AT $24.95 FOR A 750ml BOTTLE. THE LAUNCH OF CHAMBORD PINK VODKA ALSO USHERS IN A NEW BOTTLE FOR BOTH THE VODKA AND THE LIQUEUR. THE FAMILIAR ORB SHAPED BOTTLE REMAINS, BUT LABEL AND GRAPHICS HAVE BEEN UPDATED AND THE NECK HAS BEEN MADE SLIGHTLY LONGER AND REDESIGNED FOR EASIER GRAB AND POUR.
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