HERMES HAS RECENTLY ANNOUNCED THAT IT WILL OPEN ITS FIRST STORE UNDER THE XIA BRAND IN CHINA THIS SEPTEMBER. CHIEF EXECUTIVE OFFICER, PATRICK THOMAS, SAID: 'SHANG XIA, WHICH IS OWNED BY HERMES AND HAS ITS OWN DESIGN TEAM, WILL MAKE AND SELL CLOTHES AND ACCESSORIES BASED ON CHINESE STYLES AND TRADITIONAL KNOW-HOW.' ADDING THAT IF CUSTOMER REACTION PROVES POSITIVE, HERMES WILL 'PROBABLY OPEN A STORE IN PARIS NEXT YEAR AND GRADUALLY ROLL OUT WORLDWIDE.' THE FIRST BOUTIQUE WILL OPEN IN SHANGHAI.
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