FATHER CHRISTMAS IS MAKING AN EARLY APPEARANCE TO OPEN A NEW EXHIBIT AT THE SMITHSONIAN'S NATIONAL MUSEUM OF AMERICAN HISTORY ON THE ART AND BUSINESS OF COMMERCIAL HOLIDAY DISPLAYS. THE UNIQUE EXHIBIT, WHICH PREMIERED 13.NOVEMBER, AND IS A FIRST FOR THE MUSEUM. THE EXHIBITION FOLLOWS THE RESEARCH OF CURATOR WILLIAM BIRD WHO EXAMINED THE HISTORY OF HOLIDAY DISPLAYS FROM THE EARLY 20th CENTURY IN A COMPANION BOOK.
'HOLIDAYS ON DISPLAY' EXAMINES THE ART, INDUSTRY, AND HISTORY OF HOLIDAY DISPLAY ACROSS THE UNITED STATES. FOCUSING ON PARADING CULTURE AND DEPARTMENT STORE RETAIL DISPLAY, PRIMARILY BETWEEN THE 1920s AND 1960s, WHEN HOLIDAY DISPLAYS WERE CONSIDERED COMMERCIAL ENDEAVORS EQUALLY REWARDING FOR THE AMERICAN PUBLIC, THE EXHIBITION SHOWCASES NUMEROUS PHOTOGRAPHS, POSTCARDS AND RENDERING ILLUSTRATIONS OF PARADE FLOATS AND WINDOW DISPLAYS, INCLUDING THE MACY'S THANKSGIVING DAY PARADE AND MARSHALL FIELD & COMPANY CHRISTMAS WINDOWS, AS WELL AS OBJECTS RELATING TO THE EARLY CREATION OF THESE DISPLAYS.
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