GUCCI LAUNCHES 5th ANNUAL CHARITY CAMPAIGN SNOWMAN OF AFRICA

GUCCI HAS RECENTLY LAUNCHED ITS FIFTH ANNUAL CHARITY CAMPAIGN TO BENEFIT UNICEF. IN THE PAST FIVE YEARS THE LUXURY DESIGN HOUSE HAS RAISED ALMOST $7 MILLION TO SUPPORTS UNICEF'S EFFORTS IN EDUCATION, HEALTH-CARE, PROTECTION AND CLEAN WATER. THIS YEAR'S STUNNING COLLECTION IS INSPIRED BY SNOWMAN IN AFRICA, THE SEQUEL TO THE BEST-SELLING CHILDREN'S BOOK SNOWMAN IN PARADISE. GUCCI WILL ALSO SELL THE BOOKS ALONGSIDE ITS LIMITED EDITION CHARITY ACCESSORIES COLLECTION IN ITS BOUTIQUES WORLDWIDE AND ONLINE. 100% OF THE BOOK'S RETAIL PRICE, AND 25% OF THE BAG SALES, WILL BENEFIT UNICEF. THE ACCESSORIES AVAILABLE INCLUDE THE LARGE JOY BAG, AND THE SMALLER COIN PURSE AND WALLET. AS THE NAME OF THE COLLECTION SUGGESTS, THE BAG'S FEATURE AN APPLIQUED SNOWMAN STANDING IN A FIELD OF AFRICAN GRASSES AND WRAPPED BY A NATIVE SNAKE. THE SNOWMAN IN AFRICA COLLECTION WILL ONLY BE AVAILABLE UNTIL 31.DECEMBER.