JOAN RIVERS TO HOST HOW'D YOU GET SO RICH?

FRESH FROM BEING NAMED THE WINNER OF 'THE APPRENTICE CELEBRITY EDITION', JOAN RIVERS IS NOW SET TO STAR IN A NEW SHOW FOR TV LAND CALLED 'HOW'D YOU GET SO RICH?'. PREMIERING ON WEDNESDAY, 12.AUGUST, AND WILL CONSIST OF SIX 30 MINUTE EPISODES. RIVERS WILL HOST, VISITING THE HOMES OF MILLIONAIRES AND ASK THEM THE ESSENTIAL QUESTIONS OF HOW THEY MADE THEIR MONEY IN THE MOST INTERESTING WAYS. TV LAND PRESIDENT LARRY W JONES EXPLAINED THE CONCEPT OF THE SHOW, SAYING: "THERE IS NO ONE MORE OUTRAGEOUS AND HILARIOUS THAN JOAN RIVERS TO INTRODUCE AMERICA TO MULTIMILLIONAIRES WHO PROVE THAT THERE IS NO SUCH THING AS SMALL IDEAS! HOW'D YOU GET SO RICH? IS THE PERFECT ESCAPIST FANTASY AND AS INSPIRATIONAL TALE FOR THESE TOUGH TIMES." TV LANDS HINTS THAT THOSE PROFILED ARE MORE LIKELY TO HAVE MADE THEIR MONEY INVENTING PRODUCTS THAN THROUGH INVESTMENTS AND HEDGE FUNDS.